BlackBerry Success has not been Confirmed just yet.

Blackberry has followed a detoured road to its recovery, which may disrupt their plans for bouncing back into the market. It seems their goal isn’t to catch up with iOS and Android but to survive to fight another round. International sales are supposedly doing well but the US market hasn’t been hit yet. The Z10 is set to come out on March 2 and the Q10 a couple of months later. Amidst their own statements of smashing sales records we still don’t know official numbers until they report 4^th Quarter results on March 28^th.

What it really boils down to is perception and interest. Blackberry is no longer clamoring solely to businesses; it is individual consumers who hold the majority of buying decisions. With this in mind, people are skeptical of Blackberry due to poor performances of the past. They needed to revitalize their company, their brand and their image in the public eye. Kevin Burden, an analyst at Strategy Analytics says, “Unfortunately, BlackBerry has gone a great number of years where users have built their own perceptions of what BlackBerry is, and in many cases it’s a negative connotation...” 

The end of March/beginning of April will tell us whether BlackBerry has failed, maintained its survival or brought itself back to its once honored position in the smartphone market. Their products are on par with other smartphones and operating systems, but that may not be enough. Their delays and prior damaged image may halt their growth or lead to their demise. They are seeing an intense rise for pre-orders but growth from rock-bottom isn’t saying much. This is the time to prove their worth. So far things look positive but there are a lot of relationships that still need mending, will Blackberry be there to answer the bell for the next round?